Here's an interesting new collection of watches. The watches by WeWood are made of wood. Yes, wood.

Brown Date Watch

The company, founded in Florence in 2010, is now based in Los Angeles. They currently offer watches in both analog and digital style. All the watches are powered by movements sourced from Miyota of Japan and then encased their special wood cases.

Brown Crono

The watches available are either rendered in beige, black or brown finishes. The wood used to make the case is toxin-free and 100% hypo-allergenic. Each model comes on an intricately carved wood bracelet.

Beige Date Model

The watches retail for about $119 USD. In case you were wondering, Tissot was the first company to offer watches encased in wood back in 1988 called "The Wood Watch".

For more information: http://we-wood.us/